Beenie Man's Tropical Storm, which featured Janet Jackson were marketed and produced directly for an American audience, stepping away from hardcore Jamaican Dancehall music. This shows the growing outside influence and expansion of the music.
MTV2 hosts "Big Bashment," a program which, exclusively featured Dancehall artists such as Sean Paul, Elephant Man, TOK, and Sasha. The program ran all afternoon on Sunday May 30th and featured Pop Dancehall music videos from the "cross-over" artistes. www.mtv2.com